another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Clutter
All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
see also:
Corporate_Cultu
the particular strategies, style, systems, environment and shared values within an organisation whic ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...
another definition in the dictionary:
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...
another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Selective_Selli
see Selective Distribution. ...
another definition in the dictionary:
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.
Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...
another definition in the dictionary:
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
