another definition in the dictionary:
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Full_Function_M
see Full-Service Wholesaler. ...
another definition in the dictionary:
Market_Accessib-see Accessibility.
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...
another definition in the dictionary:
Breadth_of_Prod-see Width of Product Line.
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Shopping_Goods
consumer goods that the customer typically compares for suitability, quality, price, features, etc. ...
another definition in the dictionary:
FIS_Pricing-see Free-in-Store Pricing.
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Market_Share_Pr
marketing decisions and actions taken by a firm to protect its current market share from competitors ...
another definition in the dictionary:
Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Marketing_Oppor
circumstances in the external environment which offer an organisation the chance to satisfy particul ...
another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.