another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Clutter_Level
See Clutter, Audience Tune-Out.
see also:
Adoption_Proces
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, wh ...
another definition in the dictionary:
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Premium_Pricing-see High-Price Strategy.
Marketing_Strat
the determination of a firm's objectives, the selection of its target markets, the development of an ...
another definition in the dictionary:
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.
Consumer_Produc
categories of goods and services bought by consumers for their personal use, classes include conveni ...
another definition in the dictionary:
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of bu ...
another definition in the dictionary:
Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.
Celebrity_Endor-see Celebrity Testimonials.
