another definition in the dictionary:
Paretopsony-a market situation in which there are a few large buyers and many smaller ones.
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
See Clutter, Audience Tune-Out.
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
another definition in the dictionary:
CBD-abbrev. Central Business District.
Australian_Fede-the umbrella group for the consumer movement in Australia.
Puppy_Dog_Close
a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with ...
another definition in the dictionary:
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Iceberg_Princip
a theory that suggests that aggregated data can hide information that is important for the proper ev ...
another definition in the dictionary:
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.