another definition in the dictionary:
Middleman_s_Bra-see Private Brand.
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Cold_Calling
making a sales call on a client without an appointment.
see also:
ABS
abbrev. Australian Bureau of Statistics. ...
another definition in the dictionary:
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
another definition in the dictionary:
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a r ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventory System.
Niche-see Market Niche
Rebate
a temporary price reduction to encourage immediate purchase. ...
another definition in the dictionary:
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
GRP-See Gross Rating Points.
AIO_Statements
expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychogra ...
another definition in the dictionary:
Services_Sellin-the selling of intangible products.
Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
