another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
see Cold Calling
Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Retail_Advertis-advertising by retailers direct to consumers.
Accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Perception-the way in which an individual interprets stimuli received by the senses.
Price_Band
the range within which a product can be priced as dictated by competitive intensity and the perceive ...
another definition in the dictionary:
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions whic ...
another definition in the dictionary:
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
Last_Chance_Clo
see Standing Room Only. ...
another definition in the dictionary:
Extensive_Decis-see Extensive Problem Solving.
EEC-abbrev. European Economic Community.