another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
agreement between a group of companies to fix a common price. See Cartel.
Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...
another definition in the dictionary:
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Push_Pull_Strat
promotion of a good or service both to end-users and members of the marketing channel to facilitate ...
another definition in the dictionary:
Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volu ...
another definition in the dictionary:
Discriminatory_-see Differential Pricing.
Channel-see Marketing Channels.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...
another definition in the dictionary:
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.