Marketing Dictionary

another definition in the dictionary:

Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.

Growth_Rate-see Market Growth Rate.

Collusion

agreement between a group of companies to fix a common price. See Cartel.



see also:

Performance_Pri
price can often offset other 'time prices'. See Non-Monetary Price, Time Price. ...

another definition in the dictionary:

Functional_Modi-see Feature Modification.

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Reseller
a middleman, one who buys merchandise to resell it at a profit. ...

another definition in the dictionary:

Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.

Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.

Advertising_Res
research done to test the effectiveness of advertising, this may include the pre-testing and post-ev ...

another definition in the dictionary:

Scrambled_Merch-see Scrambled Assortment.

Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.

Free_Market
a market place which has minimum direct involvement of government in market decisions. ...

another definition in the dictionary:

Customer_Panels-see Focus Group.

Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.

Market_Segmenta
the division of a totally heterogeneous market into groups or sectors with relatively homogeneous ne ...

another definition in the dictionary:

Reinforcement-the reward or punishment delivered by a particular response to a stimulus.

Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.


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