another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Merchandising_C
see Multi-Channel Marketing System. ...
another definition in the dictionary:
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Marketing_Analy
see Marketing Audit. ...
another definition in the dictionary:
Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Demand_Inelasti-see Inelasticity of Demand.
Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...
another definition in the dictionary:
Guided_Dreams_-a method of collecting qualitative marketing research data in which respondents are asked to imagine they are dreaming or fantasising, whilst in this state, a researcher seeks their emotional reactions to particular products and brands. See Qualitative Marketing Research.
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...
another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...
another definition in the dictionary:
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.