another definition in the dictionary:
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
AMA-abbrev. American Marketing Association
see Planned Economy, Controlled Allocation System.
Promotional_Bud
the sum allocated in a particular accounting period for expenditure on promotion. ...
another definition in the dictionary:
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Display_Aids
see Visual Aids. ...
another definition in the dictionary:
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, h ...
another definition in the dictionary:
Personal_Income-the wages, salary, etc. earned by an individual.
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Body_Language
a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey ...
another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.