another definition in the dictionary:
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
Commercial_Trav
a late nineteenth century term of American origin for a salesperson.
see also:
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.
DMA
See Designated Marketing Area. ...
another definition in the dictionary:
Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Emotional_Risk
the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purcha ...
another definition in the dictionary:
Bias-see Interviewer Bias.
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Data_Collection
the activity of gathering facts or information about a subject in a marketing research study. See Ma ...
another definition in the dictionary:
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...
another definition in the dictionary:
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
