another definition in the dictionary:
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
Employee_Public-the part of a company's public consisting of its employees. See Publics.
a late nineteenth century term of American origin for a salesperson.
Internal_Inform
a stage in the consumer buying process for a low-involvement product, past experiences with items in ...
another definition in the dictionary:
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...
another definition in the dictionary:
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
FMCG-abbrev. Fast Moving Consumer Goods.
Product_Line_Fi
introducing new products into a product line at about the same price as existing products. See Produ ...
another definition in the dictionary:
Retail_Advertis-advertising by retailers direct to consumers.
Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.
Marketing_Servi
independent companies providing assistance to firms in getting products to their target markets, the ...
another definition in the dictionary:
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.