Marketing Dictionary

another definition in the dictionary:

General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.

Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.

Commission

a payment made to a salesperson based on a percentage of the value of the goods sold.



see also:

Empty_Nesters
those in the stage of the family life cycle where the children have all grown up and left home, typi ...

another definition in the dictionary:

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.

Campaign
a related selection and execution of IMC activities to achieve marketing communication objectives. ...

another definition in the dictionary:

Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).

Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.

Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...

another definition in the dictionary:

Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.

Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.

Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...

another definition in the dictionary:

Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.

Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.

Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...

another definition in the dictionary:

Product_Adverti-advertising in which a company promotes a particular good or service.

Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.


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