another definition in the dictionary:
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Heterogeneity-see Variability.
Functional_Midd-see Functional Wholesalers.
List_Brokers
firms which compile and sell mailing and prospect lists. ...
another definition in the dictionary:
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
another definition in the dictionary:
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Intangible_Prod-see Actual Product.
Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...
another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Closing-urchase from a buyer, getting an order.
Expected_Value_
see Expected Return Model. ...
another definition in the dictionary:
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.