another definition in the dictionary:
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
markets typified by the homogeneity of products and a virtual irrelevance of branding.
AIDA_Concept
a formula used in selling to produce a favourable response from a customer. The assumption is that t ...
another definition in the dictionary:
ROI-abbrev. Return on Investment.
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
Celebrity_Testi
advertisements featuring endorsements of products by well-known personalities from the field of ente ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Missionary_Sell
selling in which the salesperson's role is to inform an individual with the power to influence other ...
another definition in the dictionary:
Limited_Decisio-see Limited Problem Solving.
Banded_Offers-see Banded Pack.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Cash_Rebate
money refunded to customers who buy merchandise from retailers within a specified time, the rebate a ...
another definition in the dictionary:
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.