another definition in the dictionary:
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding.
see also:
Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...
another definition in the dictionary:
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Product_Differe
a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two ...
another definition in the dictionary:
FOC-abbrev. Front-of-Counter.
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Private_Label
see Private Brand. ...
another definition in the dictionary:
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Self_Liquidator
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, ...
another definition in the dictionary:
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Shelf_Life
the period of time in which a product can remain on display in a retail store before the expiration ...
another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
