another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
Commodity_Produ
a product that cannot be significantly differentiated from competitors' products.
see also:
Repositioning
arranging for a product or brand to occupy some other clear and distinctive position in the market a ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Business_Guides
journals, periodicals, magazines etc. containing information about the size, product range, personne ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
AANA
abbrev. Australian Association of National Advertisers ...
another definition in the dictionary:
DSS-abbrev. Decision Support System.
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
