another definition in the dictionary:
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.
Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.
see also:
Idea_Screening
see Screening. ...
another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Motivation-that which provides the inner drive for a person to act.
Order_Generatio
advertising, personal selling and sales promotion. ...
another definition in the dictionary:
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Monopoly-a market situation in which there is only one seller.
Broker
a marketing intermediary or middleman between buyer and seller, an agent. See Agent. ...
another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Market_Driven_E
an economy controlled by market forces rather than by government action. ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Reorder_Frequen-see Economic Order Quantity.
Advertising_Res
research done to test the effectiveness of advertising, this may include the pre-testing and post-ev ...
another definition in the dictionary:
Leader_Pricing-see Loss Leader Pricing.
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
