another definition in the dictionary:
Black_Box_Model-a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
regular scheduled transportation services such as railways, airlines and trucking lines, available to all users.
Reverse_Marketi
a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to in ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Pricing_Strateg
the element of a firm's decision-making concerned with the setting of prices that will attract the t ...
another definition in the dictionary:
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Product_Adverti-advertising in which a company promotes a particular good or service.
Australian_Coun
the central body of the trade union movement in Australia, formed in the 1920s to represent the inte ...
another definition in the dictionary:
ADMA-abbrev. Australian Direct Marketing Association.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Mail_Order_Hous
a retailing organisation which uses catalogues rather than a sales force to promote its goods to cus ...
another definition in the dictionary:
Leader_Pricing-see Loss Leader Pricing.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
Canned_Approach-see Stimulus-Response Approach.