another definition in the dictionary:
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Marketing_Ethic-the standards or moral principles governing the marketing profession.
AANA
abbrev. Australian Association of National Advertisers ...
another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Administered_Ch-see Administered Vertical Marketing System.
Product_Modific
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Blanket_Brandin-see Family Brand.
Product_Leverag
see Brand Leveraging. ...
another definition in the dictionary:
Price_Sensitivi-see Price Elasticity.
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Balanced_Produc
a product strategy in which a firm maintains an even combination of new, growing and mature products ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.