another definition in the dictionary:
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Brand_Loyalists
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscui ...
another definition in the dictionary:
Representative-see Sales Representative.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
AFA-abbrev. Advertising Federation of Australia.
Me_Too_Products-risk-avoiding products which are not significantly different from those of competitors. See Breakthrough Opportunities.
Prototype_Testi
the trialling of a sample of a newly developed product on selection of customers from the target mar ...
another definition in the dictionary:
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Embargo
a total restriction on a particular good leaving or entering a county, any restriction imposed in th ...
another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.