another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
Communication_P
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
see also:
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
another definition in the dictionary:
Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
Exclusivity
see Exclusive Agreements, Exclusive Distribution. ...
another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Brand_Loyalty
a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, br ...
another definition in the dictionary:
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Scanning-see Environmental Scanning.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
House_Accounts-see Direct Accounts.
Advertising_Ins
an association representing the interests of individuals within the advertising industry in Australi ...
another definition in the dictionary:
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
