Marketing Dictionary

another definition in the dictionary:

Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.

Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.

Communications

see Marketing Communication.



see also:

Niche_Marketing
see Concentrated Marketing ...

another definition in the dictionary:

DMA-See Designated Marketing Area.

Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.

Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...

another definition in the dictionary:

Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.

Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.

Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase ch ...

another definition in the dictionary:

Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.

Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.

Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in retu ...

another definition in the dictionary:

Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.

Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.

Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...

another definition in the dictionary:

Limited_Decisio-see Limited Problem Solving.

Publicity-corporate or product promotion that is obtained free of charge.


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