another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
see Corporate Mission.
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Price_Space
the price difference between items in a product line, having the right amount of price space is ofte ...
another definition in the dictionary:
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Multiple_Pricin
see Flexible Pricing. ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Functional_Midd-see Functional Wholesalers.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
National_Brand-see Manufacturerís Brand
Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers ...
another definition in the dictionary:
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.