Marketing Dictionary

another definition in the dictionary:

Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.

Inventory-finished goods stored in a warehouse.

Comparative_Adv

advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.



see also:

Recruiting
see Sales Personnel Recruitment. ...

another definition in the dictionary:

Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.

Geographic_Vari
area or regional differences used to segment a market. ...

another definition in the dictionary:

Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.

Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.

Brand_Label
a label which gives the brand name of the product. ...

another definition in the dictionary:

Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.

Marketing_Orien-see Marketing Concept.

Isolation_Effec
the notion that a price will appear more attractive if the product is placed in the store next to a ...

another definition in the dictionary:

Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.

Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.

Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...

another definition in the dictionary:

Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.


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