another definition in the dictionary:
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Comparative_Adv
advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
see also:
Inert_Set
brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, ...
another definition in the dictionary:
Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.
Formal_Product-see Actual Product.
Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...
another definition in the dictionary:
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
ROI-abbrev. Return on Investment.
Niche_Marketing
see Concentrated Marketing ...
another definition in the dictionary:
Advantage-see Competitive Advantage.
Inventory-finished goods stored in a warehouse.
Reinforcement
the reward or punishment delivered by a particular response to a stimulus. ...
another definition in the dictionary:
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
AMA
abbrev. American Marketing Association ...
another definition in the dictionary:
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
