another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Comparative_Inf
one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
see also:
Functional_Midd
see Functional Wholesalers. ...
another definition in the dictionary:
Basing_Point_Pr-see Base-Point Pricing.
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Specialty_Goods-consumer goods for which the customer has strong preference and is prepared to search for extensively to select and purchase the most suitable. See Convenience Goods, Shopping Goods.
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Media_Mix-the combination of media types used to carry the advertiser's message.
Advance_Austral
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote ...
another definition in the dictionary:
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Non_Packaged_Go
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable ...
another definition in the dictionary:
Major_Equipment-long-lived business assets that must be depreciated over time, capital items.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
