another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Baby_Boomers
the generation of people born between 1946 and 1959, a period of explosive population growth in Aust ...
another definition in the dictionary:
Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.
FIS-abbrev. Free-in-Store.
Safety_Stock
a level of stock over and above expected requirements held in inventory as a precaution against unus ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
Channel_Strateg
decision-making related to the selection of the most appropriate method of controlling the flow of g ...
another definition in the dictionary:
Basing_Point_Pr-see Base-Point Pricing.
Bottom_Line-a colloquial term meaning 'profits'.
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
another definition in the dictionary:
Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.
Primary_Demand-demand for a product class rather than for a particular brand within the class.