another definition in the dictionary:
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Comparison_Adve
see Comparative Advertising.
see also:
DMA
See Designated Marketing Area. ...
another definition in the dictionary:
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
Generics-see Generic Brand.
Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...
another definition in the dictionary:
Action_Plan-see Action Program.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Price_Space
the price difference between items in a product line, having the right amount of price space is ofte ...
another definition in the dictionary:
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
Canned_Approach-see Stimulus-Response Approach.
Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System ...
another definition in the dictionary:
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
