another definition in the dictionary:
ASC-abbrev. Advertising Standards Council.
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
Negotiated_Cont
a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and s ...
another definition in the dictionary:
Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
Prototype-rly version of a new product made or built specifically for trialling and testing.
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
another definition in the dictionary:
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Advertising_Mes-the central, underlying idea or theme within an advertisement.
Market_Penetrat
an approach to pricing in which a manufacturer sets a relatively low price for a product in the intr ...
another definition in the dictionary:
Service_Variabi-see Variability.
Breadth_of_Prod-see Width of Product Line.
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
SRO_Technique-see Standing Room Only.
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).