another definition in the dictionary:
Service_Managem-the equivalent of a product management system for service organisations.
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
see also:
Reinforcement_A
advertising intended to reassure purchasers, to tell them that they have done the right thing in buy ...
another definition in the dictionary:
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
Place_Strategy
the element of a firm's decision-making concerned with developing an efficient and effective means o ...
another definition in the dictionary:
Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...
another definition in the dictionary:
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
