Marketing Dictionary

another definition in the dictionary:

Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.

Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.

Compatibility

the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.



see also:

Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the train ...

another definition in the dictionary:

Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.

Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.

Reactive_Market
evaluation and control systems in which management finds that marketing performance is not satisfact ...

another definition in the dictionary:

Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.

Flanking_Strate-see Flanking Attack, Flanking Defence.

Below_the_Line_
all advertising by means other than the five major media - the press, television, radio, cinema and ...

another definition in the dictionary:

Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.

Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.

Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...

another definition in the dictionary:

Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.

Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.

Functional_Risk
see Performance Risk. ...

another definition in the dictionary:

Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.

Electronic_Shel-see Shelf-Talkers


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