another definition in the dictionary:
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Buying_Situatio-see Buy Classes.
Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
see also:
Demand_Pull_App
developing new products on the basis of market demand rather than on that of company-generated ideas ...
another definition in the dictionary:
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Push_Strategy
promotion to members of the marketing channel (mainly by means of personal selling) rather than prom ...
another definition in the dictionary:
FABS-acronym for Features and Benefits Selling.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Price_Value_Rel
the connection that consumers make between price and quality, products with a higher price are commo ...
another definition in the dictionary:
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
ROI-abbrev. Return on Investment.
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
