another definition in the dictionary:
Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.
Multiple_Pricin-see Flexible Pricing.
Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
see also:
Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...
another definition in the dictionary:
Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Private_Brand
a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand. ...
another definition in the dictionary:
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Shelf_Fee
See Slotting Allowance. ...
another definition in the dictionary:
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Distribution_Ma-see Physical Distribution Management.
Retentive_Adver
see Reminder Advertising. ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
