another definition in the dictionary:
Brand_Family-See Family Brand.
Administered_Ch-see Administered Vertical Marketing System.
Competition_Ori
a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
see also:
Service_Perisha
see Perishability. ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Demand_Inelasti-see Inelasticity of Demand.
Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...
another definition in the dictionary:
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Product_Modific
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Research_Design
the controlling plan for a marketing research study in which the methods and procedures for collecti ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Perceived_Risk-see Risk.
