another definition in the dictionary:
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Competitive_Adv
that which one firm can do better than another to satisfy consumer needs and wants.
Competitive_Adv
advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
see also:
Planning
see Strategic Planning, Marketing Planning, Sales Planning. ...
another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
APN
abbrev. Australian Product Number. ...
another definition in the dictionary:
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Buyer_Readiness
the state of preparedness or willingness in which an individual consumer may be in regard to the pur ...
another definition in the dictionary:
In_Home_Shoppin-see Home Shopping.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Embargo
a total restriction on a particular good leaving or entering a county, any restriction imposed in th ...
another definition in the dictionary:
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Product_Line_Ex
one of four possible segmentation strategies (with concentrated segmentation strategy, market segmen ...
another definition in the dictionary:
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
