another definition in the dictionary:
Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.
Competitive_Att
options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
see also:
Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...
another definition in the dictionary:
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Self_Liquidator
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, ...
another definition in the dictionary:
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Prospect-a potential customer. See Sales Leads, Suspect.
Significance
see Substantiality. ...
another definition in the dictionary:
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
POP
abbrev. Point of Purchase. ...
another definition in the dictionary:
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Purchasing_Offi
an individual within an organisation responsible for purchasing the goods and services it requires. ...
another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
