Marketing Dictionary

another definition in the dictionary:

Gross_Margin-see Gross Profit.

ESP-see Envelopes and Stubby Pencil.

Competitive_Bid

a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.



see also:

Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...

another definition in the dictionary:

Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.

Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.

Line_Retrenchme
see Product Line Retrenchment. ...

another definition in the dictionary:

Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.

Cold_Canvassing-see Cold Calling

Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...

another definition in the dictionary:

Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.

Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.

External_Stimul
advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise t ...

another definition in the dictionary:

Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.

Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.

Sales_Literatur
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids. ...

another definition in the dictionary:

Marginal_Profit-the change in the total profit that results from the sale of an additional unit.

Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.


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