another definition in the dictionary:
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Competitive_Dep
attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
see also:
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
another definition in the dictionary:
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
Organisational_
see Industrial Services. ...
another definition in the dictionary:
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Sell_In-see Selling-In.
Smart_Card
an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of recei ...
another definition in the dictionary:
Special_Rate-see Commodity Rate.
Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
Expected_Return
cepted. Also called the Expected Value Method and Expected Value Analysis. ...
another definition in the dictionary:
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...
another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
