another definition in the dictionary:
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Competitive_Myo
marketing short-sightedness in regard to the activity of competitors.
see also:
Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...
another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...
another definition in the dictionary:
One_Level_Chann-a marketing channel in which there is only one intermediary (for example, a retailer) between manufacturer and end-user. See Marketing Channels.
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Intensive_Growt
growth opportunities related to a company's current operations, intensive growth opportunities are m ...
another definition in the dictionary:
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Polyopoly
a market situation in which there are no large sellers but many small ones. ...
another definition in the dictionary:
Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Reorder_Level
see Economic Order Quantity. ...
another definition in the dictionary:
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
