another definition in the dictionary:
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Perfect_Competi-see Pure Competition.
Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor.
see also:
Manufacturer_s_
a brand owned or controlled by an organisation the primary commitment of which is to production rath ...
another definition in the dictionary:
Demand_Elastici-see Elasticity of Demand.
Attributes-see Features.
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prio ...
another definition in the dictionary:
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Industrial_Prod
categories of goods and services bought by organisations for use in production or in the operation o ...
another definition in the dictionary:
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Concept_Develop
a two-phase stage in the development of a new product in which potential buyers are presented first ...
another definition in the dictionary:
Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Channel_Captain
a member of a marketing channel assuming a leadership role in organising the system in order to less ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.
