another definition in the dictionary:
Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
see also:
AIDA_Concept
a formula used in selling to produce a favourable response from a customer. The assumption is that t ...
another definition in the dictionary:
Image_Pricing-see Psychological Pricing, Prestige Pricing.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a r ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Polyopsony-a market situation in which there are no large buyers but many small ones.
Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight sal ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Gross_Margin-see Gross Profit.
Credit_Terms
conditions negotiated between seller and buyer relating to the time within which the buyer is oblige ...
another definition in the dictionary:
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
