another definition in the dictionary:
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Poster-an outdoor advertising medium, a billboard.
Competitive_Sit
the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
see also:
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Quality_Modific-any change made to the quality of a product.
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...
another definition in the dictionary:
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
ABC_Account_Cla
the classification of customer accounts within a sales territory or region into groups according to ...
another definition in the dictionary:
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
DMA-See Designated Marketing Area.
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
