another definition in the dictionary:
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Complexity
the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
see also:
Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...
another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...
another definition in the dictionary:
FOB_Pricing-see Free-on-Board Pricing.
Nonverbal_Commu-the transmission of a message from sender to receiver without using words. See Body Language, Kinesic Communication, Proxemic Communication, Tactile Communication.
Micro_environme
the factors or elements in a firm's immediate environment which affect its performance and decision- ...
another definition in the dictionary:
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
Generic_Product-unbranded products identified only by product category.
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line e ...
another definition in the dictionary:
CPT-abbrev. Cost-Per-Thousand.
Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
GRP
See Gross Rating Points. ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
