another definition in the dictionary:
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Computer_Modell
constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
see also:
Merchant
_an independent marketing intermediary. ...
another definition in the dictionary:
FACTS-abbrev. Federation of Australian Commercial Television Stations.
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...
another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Multidimensiona
a multivariate statistical technique concerned mainly with the relationships, differences, similarit ...
another definition in the dictionary:
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Planning
see Strategic Planning, Marketing Planning, Sales Planning. ...
another definition in the dictionary:
By_Product-a secondary product produced during the process of manufacturing another.
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
