another definition in the dictionary:
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
see also:
Slippage
in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase. ...
another definition in the dictionary:
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding. ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Escalator_Claus
a clause in a contract which allows a tenderer to adjust the final amount charged to take account of ...
another definition in the dictionary:
Brand_Acceptanc-see Brand Loyalty.
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
another definition in the dictionary:
Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
Generics-see Generic Brand.
Designated_Mark
See Area Of Influence. ...
another definition in the dictionary:
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
