another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Concentric_Dive
a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
see also:
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
ESP-see Envelopes and Stubby Pencil.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Bias
see Interviewer Bias. ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Administered_Ch-see Administered Vertical Marketing System.
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, pr ...
another definition in the dictionary:
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Corporate_Image
advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertisi ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Maintenance_Sel-generating sales volume from existing customers.
