another definition in the dictionary:
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Conjunctive_Mod
the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
see also:
Competitive_Sit
the standing of an organisation in its markets, relative to its competitors, when all players are de ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Call_Report
a written record of sales calls made by a representative for submission to a supervisor. See Call. ...
another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Boomerang_Metho
hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Reorder_Frequen-see Economic Order Quantity.
