Marketing Dictionary

another definition in the dictionary:

Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.

Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.

Consequence_Pro

verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.



see also:

Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...

another definition in the dictionary:

Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.

Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.

Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...

another definition in the dictionary:

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Reorder_Frequen
see Economic Order Quantity. ...

another definition in the dictionary:

Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.

Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.

Foothold_Firm
see Market Nicher. ...

another definition in the dictionary:

Recruiting-see Sales Personnel Recruitment.

Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.

Selective_Bindi
the customising of magazines and similar print media for specific groups of subscribers and advertis ...

another definition in the dictionary:

Command_System-see Planned Economy, Controlled Allocation System.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.


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