another definition in the dictionary:
Audit-see Marketing Audit.
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Consideration_S
see Evoked Set.
see also:
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. ...
another definition in the dictionary:
Evaluative_Prob-questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.
Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.
Sales_Volume_An
a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, t ...
another definition in the dictionary:
Bias-see Interviewer Bias.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
DPI
abbrev. Disposable Personal Income. ...
another definition in the dictionary:
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
