another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
Consumer_Attitu
see Attitudes.
see also:
Complexity
the degree of difficulty which a purchaser of a new product has in understanding it, a major determi ...
another definition in the dictionary:
List_Brokers-firms which compile and sell mailing and prospect lists.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Regional_Shoppi
a major retail shopping complex serving a distinct geographic area of a city or state, housing at le ...
another definition in the dictionary:
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...
another definition in the dictionary:
Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.
Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.
Expressive_(Soc
one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salesp ...
another definition in the dictionary:
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
