another definition in the dictionary:
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Consumer_Attitu-see Attitudes.
Consumer_Behavi
the behaviour of individuals when buying goods and services for their own use or for private consumption.
see also:
Reference_Group
all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational ...
another definition in the dictionary:
Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...
another definition in the dictionary:
ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Acceptable_Pric-an expectation in the minds of consumers regarding price levels for a product category, consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or above it because the expected benefit of the product is not worth the price.
Recall
see Product Recall. ...
another definition in the dictionary:
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Breadth_of_Prod-see Width of Product Line.
Mark_Down
if a firm reduces an item to sell it at below its original retail price, the difference between the ...
another definition in the dictionary:
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.
