another definition in the dictionary:
Competitive_Str-planning intended to give a company a competitive advantage over its competitors.
Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.
Consumer_Credit
finance made available by leading companies to consumers for purchases with arrangements having been made for the loan to be repaid with interest.
see also:
Distribution_Ch
see Marketing Channels. ...
another definition in the dictionary:
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Buyer_s_Market
a market in which there is an abundance of a particular good or service for sale. ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Media_Schedule
a plan which outlines when and how often a company will advertise. ...
another definition in the dictionary:
Common_Carrier-regular scheduled transportation services such as railways, airlines and trucking lines, available to all users.
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
