another definition in the dictionary:
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
see also:
Advertising_Med
outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Price_Adjustmen
allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specifi ...
another definition in the dictionary:
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...
another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
