another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Need_Satisfacti-an approach to selling based on soliciting information to uncover a buyerís need before attempting to present an appropriate product from the range to satisfy it.
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
see also:
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
another definition in the dictionary:
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
FAS-abbrev. Free-alongside-Ship (at port of export).
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Price_Adjustmen
allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specifi ...
another definition in the dictionary:
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Sales_Analysis
the break-down of sales figures by region, product, customer, market, etc. for a given period as a c ...
another definition in the dictionary:
Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
Break_Even-the point at which total revenue is equal to total cost.
