another definition in the dictionary:
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Selective_Deman-demand for a specific brand within a particular product class.
Consumer_Non_Du
a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
see also:
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.
Market_Testing
introducing a new product and marketing program into a market on a limited basis in order to test bo ...
another definition in the dictionary:
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opp ...
another definition in the dictionary:
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
Assertiveness
the human characteristic or quality which determines the degree to which individuals are directive a ...
another definition in the dictionary:
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Counsellor_Appr-see Adviser Close.
Endorsements
recommendations to purchase a particular brand of product made in advertisements by well-known perso ...
another definition in the dictionary:
Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
