another definition in the dictionary:
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Non_Manipulativ-methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers.
see also:
Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...
another definition in the dictionary:
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Formal_Product-see Actual Product.
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opp ...
another definition in the dictionary:
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Enterprise_Comp
firms of similar type vying for a consumer's business. See Competitors. ...
another definition in the dictionary:
Corporate_Strat-see Strategic Planning.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
