another definition in the dictionary:
Market_Broadeni-a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
Consumer_Rights
fair entitlements due to consumers when buying from producers and resellers.
see also:
Adaptation_Appr
an approach in global marketing in which an organisation allows an affiliate or subsidiary to set th ...
another definition in the dictionary:
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Brand_Acceptanc-see Brand Loyalty.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Functional_Risk-see Performance Risk.
Barter
an exchange in which one good is traded for another, money is not involved. ...
another definition in the dictionary:
Free_Market-a market place which has minimum direct involvement of government in market decisions.
Functional_Midd-see Functional Wholesalers.
Behaviouristic_
the division of a market into groups according to their knowledge of, and behaviour towards, a parti ...
another definition in the dictionary:
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
